A WATI alternative for teams that run enquiries as cases.
WATI is a broad platform for AI agents, chatbots, broadcasts and many channels. Clientlo does a narrower job: on one WhatsApp number, every enquiry gets an owner, a deadline and a recorded outcome. For many businesses WATI is the better fit. This page shows where the line falls.
WATI details checked on 4 November 2026 against WATI's own pages. Sources are listed below.
Choose WATI if you need
- AI agents or chatbots answering customers
- WhatsApp broadcasts and marketing campaigns
- Instagram, Messenger or TikTok in one inbox
- HubSpot, Salesforce or Shopify connections
- The WhatsApp phone app on the same number
- A published price and an established vendor
Consider Clientlo if you need
- Staff to answer enquiries, with a named owner on each one
- Employees limited to their own cases from day one
- Reply deadlines that follow your working hours
- Transfers a manager approves, with history kept
- Document checklists and quotations inside the case
- A written outcome on every closed case
Clientlo vs WATI, side by side.
"We did not find" means it was not in the WATI pages we read. It may still exist.
| What you need | WATI | Clientlo |
|---|---|---|
| Main job | AI agents, automation, marketing and support across many channels | Running WhatsApp enquiries as owned cases, from first message to outcome |
| Channels | WhatsApp, Instagram, Messenger, TikTok, web chat and RCS | WhatsApp only, one business number per account |
| AI and chatbots | Astra AI agents and a no-code chatbot builder | No chatbot or AI agents. The AI suggestion helper is not live yet |
| Broadcasts | Yes. 15,000 a month on Growth, unlimited on Pro and Business | Not available |
| Integrations | 100+, including HubSpot, Salesforce and Shopify. Number depends on plan | No ready-made integrations |
| WhatsApp phone app on the same number | Yes, through Coexistence, with limits on what syncs. Enabled by WATI on request | Not available |
| Automatic assignment | Manual only on Growth. Team or operator routing on Pro. Round robin and load-based routing on Business | Included: by service and language, then fewest open cases. Runs when the enquiry arrives. Waiting cases are not re-routed when someone becomes free |
| Employees see only their own chats | A setting on the Business plan, for WhatsApp chats | How every employee account works |
| Reply deadlines | Business hours on all plans, response-time reports and Auto Reassign when nobody responds. We did not find per-case deadlines that pause outside working hours | Per-case deadlines in working time. Due and overdue show on the case and in manager queues. A breach stays on record |
| Alerts | Routing can notify operators when a keyword matches | No phone or browser alerts yet, so someone needs Clientlo open |
| Handing over a chat | Managers can reassign. We did not find an approval step | Employee requests with a reason, manager approves, the old owner loses access at once |
| Document checklist per service | Not described in the pages we read | Yes: required, received, needs review, missing |
| Quotations | Not described in the pages we read | Versioned quotes with computed totals and a PDF |
| Closing a case | Tickets are solved and reported on. We did not find required outcome reasons | Written outcome. Completed and paid are separate. Lost cases need a reason |
| Reports | Operator performance, and a weekly Team Inbox report with CSV on Pro and Business | Manager queues and data exports. No scheduled reports yet |
| Price | Published: from ₹2,699 a month, billed quarterly | Not published. Shared on the call. Founding businesses get 40% off for 12 months |
| WhatsApp message charges | Extra, on WATI's rate card. WATI manages this billing | Extra. Meta bills your business directly |
| Track record | Established, with published customer case studies | New. Open to the first five businesses, with no published customers yet |
What ten staff cost on WATI.
WATI's prices depend on users. These are the published prices for ten staff, billed quarterly, before message charges, add-ons and tax.
- Pro: ₹5,799 for five users, plus five extra at ₹1,299 each, comes to ₹12,294 a month. Round robin and own-chat visibility are not included.
- Business: ₹16,799 for five users, plus five extra at ₹2,199 each, comes to ₹27,794 a month. Both are included.
- Growth: includes three users and cannot add more, so it does not fit ten staff.
We don't publish a Clientlo price, so we make no savings claim here. Ask for a quote and compare it with the plan you would really need.
Questions.
Is Clientlo cheaper than WATI?
Does Clientlo do everything WATI does?
Which WATI plan includes round robin and own-chat visibility?
Can we keep using the WhatsApp phone app?
Can we move a number from WATI to Clientlo?
Is Clientlo connected to WATI?
Read next
Sources.
WATI pages read on 4 November 2026. Prices are the INR figures those pages showed and can change, so check WATI's site before you decide. WATI is a trademark of its owner. Clientlo is not affiliated with or endorsed by WATI.
Founding access is open to the first five businesses.
We set Clientlo up with you, at a founding discount that stays locked. In return we ask for a case study and a reference call.
- Onboarding is done with you, not left to you
- One business WhatsApp number, 3 to 30 staff
- We reply to every application personally